What’s the difference between natural and artificial flavouring?Updated 7 months ago

Different kinds of flavouring have more in common than you might think. In a lot of cases, natural and artificial flavourings have the exact same chemical composition—they’re just made in different ways. Artificial flavouring is every bit as safe to drink as natural flavouring.

Natural flavouring comes from all natural sources, such as essential oils, essences or extracts. And when it complies with certain regulatory standards, we get to use the word organic.

When a flavour doesn’t come entirely from natural sources, it’s considered artificial. Some artificial flavourings are almost 100% natural—others are entirely man-made. But if any component of a flavour is created artificially, it has to be labeled as artificial. Why use artificial flavouring? We always use the most delicious, best quality ingredients we can find, and sometimes an all-natural option simply isn’t available.